Ricky Catto

I’m Here To Change Things.

About Me
Ricky Catto

Ricky Catto

/’rikē katō /

noun

a boy going through life with wide eyed wonder while looking for ways to make the world as magical for others as it is for him.

I believe the world is a beautiful and wonderful place. I believe in exploring to the edges of the map to uncover new knowledge and then turn it into insight. I get excited when it gets uncomfortable because I know that I’m about to find something unique.

The wonder I feel has not been equally distributed. I’ve seen how poverty and inequality has robbed so many of the opportunity to feel the same hope, the same belief that life can get so much better. I’ve always been discontented that things are not as good as they could be.

I’m here to change things.

I’m here to stop and listen to the frustrations and pain of the hopeless. I’m here to empower, heal and reconcile things to a better version.

I’ve spent my life learning how to affect change well. I’ve learnt how to start with empathy, how to create conditions for creative ideas, how to test concepts, and how to implement solutions . Products, systems and cultures have changed for good around me because of my dissatisfaction with unfulfilled potential.

I’m here to change things.

I can change things for you.

Design Thinking

Design Thinking

It’s tempting to assume you know what the world needs and to get too attached to your first idea. It’s tempting to implement your solution without making sure it is the right one.

A good methodology to innovation leads to much more robust and sustainable change.

Read more about how I've used this

Culture Change

Culture happens whether you guide it or not.

Changing culture is one of the most effective ways to implement change. It is also one of the hardest. Often the hard things are the most sustainable.

I’ve shifted culture by a “seed, soil, sun” system: find talent, create good conditions and supply energy.

Read more about how this has helped organisations
Culture Change
Training | Workshops

Training | Workshops

Half the joy of exploring new and interesting things is bringing back the skills and knowledge to share.

I love how training and teaching equips people to become more and do more.

read more about where I've taught

Maker

Ideas as thoughts often don’t stand up to real world conditions. I’ve always had a “make about it” attitude to creativity. Prototyping is a vital part of proving concepts and a fast way to learn.

Being a maker is also very fulfilling. I love getting practical and physical early.

Maker
Design

Design

Design has long tolerated my insatiable need to reimagine, test, iterate and search for unique ways to do things. I’ve worked in industrial, graphic, architectural, fashion, interior, event, jewelry and systems design consistently over the last 20 years.

Bricolage

I’ve always been known for being the one to make things work with very few resources or budget. It’s my unofficial policy to say “yes!” and then figure it out.

The last company I worked for instituted the “MacGyver Prize” to recognise how I embody this.

Read an article I wrote about this
Bricolage
Writing

Writing

Your ideas are not of much value until you share them.

Some things I've written

Project Management | Facilitation

My natural leadership and ability to quickly understand systems has helped me with managing projects from the 18 month design and manufacture of consumer goods through helping teams get unstuck  over 2 months to one day design sprints to solve a single problem.

Project Management | Facilitation
Personal Life

Personal Life

Everything I do flows from my need to make the world a better place, this doesn’t stop when I walk out of the office.

Read more about my love and passions.

Other Projects

I’ve been so lucky to have worked on a ton of things that just don’t seem to make sense together.

here is a small sample
Other Projects

Contact Me

Thing is, I'm curious, so I'd love to hear what you do. Maybe I can do something with you.